Over time with changing trends, one of the best ways to connect with your audience is through Email Marketing. Free email marketing tools are remarkably convenient and cost-effective ways to showcase your products and services to your customers in no time.
Since nowadays people can check their emails anytime and can access them on multiple devices, it has turned out convenient to reach out to the users in real-time.
Keeping a close eye on customer experience, interaction, and engagement, providing them with resources that add value, etc.
They are some of the vital perks that not only keep a brand connected with its audience but also keep a brand at the top of the mind of the customer.
Having just said that doesn’t serve your purpose. To connect with the audience, showcase your products or services, increase website visits, etc. businesses need to create, optimize, and send emails.
And here comes the role of email marketing software. Using email marketing software in email marketing is the need of the hour.
The use of email marketing software helps you in multi-tasking and that too in less time like –
growing a list of email subscribers, designing and building customized email templates, creating a segmented list for the targeted audience, tracking the performance with the help of statistical reports, and metrics, etc.
It’s easy and convenient to reach out to the masses in real time and satisfy their expectations with the help of relevant tools. As per your needs and requirements, a suitable tool can be used.
Let’s have a look at the top 10 free email marketing tools which can be availed.
1. HUBSPOT
Hubspot – Email Marketing Tool
HubSpot is an email marketing software that is built to help businesses do inbound marketing and generate sales leads. Its Marketing Hub, Sales Hub, Service Hub, and free CRM give tools to the company for the same.
HubSpot has many features to explore Email Marketing and automation, Email Campaigns, Segmentation, Lead Capturing and nurturing, A/B testing, Blogging, and many more.
You can organize, track, and nurture your relationships with leads and customers using the free HubSpot CRM. With its marketing hub tool, you can grow traffic & convert more visitors via landing pages, automation, analytics, etc.
The sales hub has all the time-saving tools that help in getting deeper insights into the prospects, automating tasks, and closing deals faster. Their customer service tools help you connect with the customers and meet their hopes.
2. SENDER
Sender For Small Businesses – Free Email Marketing Tools
The Sender is another email marketing software tailored for e-commerce and bloggers. It can send out newsletters, the latest offers, discounts, automated emails, etc. Bloggers can share all their newsletters on social media channels and track the results.
One can set up transactional emails for many websites and businesses and can even have desktop push notifications for all short real-time messages.
You can even manage and segment your email recipients and subscribers easily based on their latest activity. With a free plan, Sender also offers 3 other paid plans which come with affordable pricing, no contracts, or set-up fees.
3. Brevo (formerly Sendinblue)
Brevo (formerly Sendinblue – free email marketing tools) Interface
Sendinblue is a great powerful marketing tool for small and medium-scale enterprises empowering them to send and automate email campaigns and newsletters. You can also use Sendinblue to send SMS and auto-respond messages.
You can even customize your email by choosing from a variety of pre-set elements using the intuitive drag-and-drop email editor. Sendinblue provides various email marketing metrics to track performance like email click maps, Google Analytics, integration, etc.
It has a forever free plan and 3 other paid plans namely Lite, Premium, and Enterprise. Free email marketing tools like this are super affordable and a bang for your buck!
These plans come with unlimited contact storage. The pricing of Sendinblue is hard to beat. Their customer support is extremely responsive and helpful-friendly.
4. OMNISEND
Omnisend – Email Marketing For Ecommerce
Omnisend is nothing but an omnichannel marketing automation platform especially built for ecommerce. With email marketing at its core, designing effective email campaigns is easier than ever before.
Using its marketing automation, you can personalize your message with customer data, campaign engagement, and shopping behavior. Free email marketing tools like Omnisend are best suited for ecommerce companies.
You can use several channels in the same automation workflow using Omnisend. Examples:- Email, SMS, push notifications, Facebook Messenger, WhatsApp, and more.
You can retarget ads by syncing your segments to Google and Facebook. Omnichannel marketing can be easily performed with the help of Omnisend. They have vital features for growth-focused email marketers.
5. SENDPULSE
Sendpulse Home Page – Free Email Marketing Tools
Sendpulse is a multichannel marketing platform. It allows both large and small businesses to connect with their prospects & customers.
Their marketing channel communication includes Email, SMS, Web push notifications, Viber, Messenger Chatbots, etc. Sendpulse has an array of pre-designed and responsive email templates that enable users to build an effective email campaign.
You can even integrate the Sendpulse functionality with your CMS or CRM systems and use the statistics report generated to keep track of email campaigns and improve their results.
They have a highly efficient & responsive customer support team for constant guidance and help. Sendpulse has 4 plans namely Free, Standard, Pro, and Enterprise. All the plans have varied features which can be availed as per the requirement.
6. BENCHMARK
Benchmark – Free Email Marketing Tools – Home Page
Benchmark free email marketing tools help in creating, sending & tracking email marketing & newsletter campaigns.
Its forte is email marketing but also provides SEO and Web (2.0) to make sure 100% web-based software is completely compatible with an overchanging internet world.
Benchmark provides many features like A/B testing, CRM, Subscriber Management, Template Management, Email Editors, Email Campaigns, Autoresponders, etc.
With a standard free plan, Benchmark offers 2 more paid plans with many features and different pricing.
7. MAILCHIMP
Mailchimp User Interface – Free Email Marketing Tools
MailChimp is one of the finest email service providers in the industry. The MailChimp email software supports users to create, send, and track email newsletters through their Do-It-Yourself ESP platform. Mailchimp’s free email marketing tools and services are the most refined out there.
While we often refer to MailChimp as a simple, small-market email newsletter tool, they have been adding a lot of functionality to the platform.
With MailChimp you can create sign-up forms that match your brand’s look and feel and send your subscribers product updates, event invitations, announcements, or editorial content.
Learn more about your readers and improve the campaigns through its reporting function. It’s one of the most popular email marketing software systems available.
8. MAILERLITE
Mailerlite Home Page – Free Email Marketing Tools
MailerLite is one of the most affordable free email marketing tools on the list. Businesses can create email newsletters, send their email promotions, or use RSS to automatically send digests from their blog content.
You can get subscribers by creating forms and targeted pop-ups through Mailerlite on your site as email list builders. You can use it to not only build emails but also landing pages, opt-in forms, and (mini) sites. They’ll even host it for you.
The MailerLite email editor is easy to use, and its entire system is easy to set up. It’s very cheap compared to its competitors. They have an attractive free plan and paid plans are cheaper than competitors like Mailchimp.
9. MAILJET
Mailjet Interface – Free Email Marketing Tools
Mailjet invariably looks for several ways to optimize email deliveries. They manage your fame as a sender and put authentication tools at your disposal.
Its A/B testing feature goes beyond simple 2-variable tests and allows senders to design and test up to 10 versions of their campaigns to maximize their chances of opens, clicks, and eventually sales.
3 other priced plans accompany its free plan with different pricing and features. Mailjet is one of the best email solutions for both marketers and developers.
It allows them to build, send, and track marketing and transactional emails via an automatic user interface and APIs.
Mailjet’s user interface comes in 5 languages which enables the marketing teams to create, test, and send emails. Its Support team works around the clock to answer questions and resolve customer issues.
10. MOOSEND
Moosend Home Page
Moosend is yet another Email Marketing Service Provider. Their email solution aims to cover the needs of any company operating online that wants to inform its customers and readers about news, products, services and offers via email newsletters.
With Moosend an email marketer gets automatic list management deleting unsubscribe requests and managing bounces, the system does it automatically. Moosend guarantees delivery rates and speedy delivery of your messages. Free email marketing tools like Moosend are the best for SMBs.
Its reporting and statistics give the ability to the company to recognize valuable subscribers that create profit and deliver them personalized messages, targeted and customized to their needs and interests, to increase engagement and bring revenues.
Moosend provides one-to-one personalized customer service either by phone, live chat, or email for a quick solution to any issues that customers encounter. It has a free plan with 1000 subscribers, and the other two paid plans too.
Summing Up: Compare The Best Free Email Marketing Tools Out There
Let’s go through a brief comparison between these free email marketing tools.
The comparison is done keeping in mind the no of subscribers, and email sending limits that are available in these free software.
| TOOLS | SUBSCRIBER LIMIT | MONTHLY EMAIL LIMIT | DAILY EMAIL LIMIT |
| HUBSPOT | 100000 | 15000 | 500 |
| SENDER | 2500 | 15000 | 500 |
| SENDINBLUE | UNLIMITED | 9000 | 300 |
| OMNISEND | UNLIMITED | 15000 | 2000 |
| SENDPULSE | 500 | 15000 | 500 |
| BENCHMARK | 500 | 250 | – |
| MAILCHIMP | 2000 | 10000 | 2000 |
| MAILERLITE | 1000 | 12000 | – |
| MAILJET | UNLIMITED | 6000 | 200 |
| MOOSEND | 1000 | – | – |
To conclude, most of the free email marketing tools suffice the requirements thereby brands can avoid opting for paid plans. But it’s truly said as the businesses grow so do their marketing needs.
As and when the marketers feel the need to upgrade the plan they definitely can go for the same as there are many affordable plans with varied features available.
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Also Read:
Best FREE Email Marketing Tools For Small Businesses
How To Write An Ideal Sales Email To Get Responses
