In the end, everything comes down to your copy.
To open a sales email, or not to; this is a common question that every person (including you and I) faces every single day.
B2B buyers receive hundreds of emails regularly. They only open a small fraction of sales emails, read even fewer, and act on a very small percentage of themwhether by sending a response or clicking on a link.
While the question lingers, the answer to this one can make a huge difference in your paycheck, when the reader of your email is a potential client!
How can you ensure that your sales e-mails are not just opened and read, but also acted upon?
In this post, Ill show you the ways to write the best sales emails that people would want to read and that will generate sales for you!
How To Create Sales Emails That People Would Wanna Read
According to research, the average person receives over 100 e-mails every day, only opens 23% of them, and only clicks on 2% of them.
If you’re sending a sales email, you need to be part of that 2%.
But how can you get someone to not just read but also respond to your e-mail? The trick is to craft a persuasive sales email that they won’t be able to ignore.
Writing and delivering a successful email needs significant consideration and planning. You’ll need a good opener, closing, and body.
Here are the steps to creating e-mails that will grab your reader’s attention:
- Write a gripping subject line
- Begin your message on the right foot
- Make a connection with the reader through the e-mail body
- Close your e-mail on a strong note
- Leave a mark with your signature
1. Write a gripping subject line
The first hurdle you must overcome is the subject line.
Gripping Subject Line For Your Sales Email
Source: Salesmate
47% of individuals read e-mails only based on their subject line. That means that no matter how amazing the content of your email is if the subject line fails to get them to open it, it won’t be read.
The subject line of your e-mail should capture the reader’s curiosity and encourage them to click.
“Quick query,” “Thoughts on,” and “Have you considered” are all possible phrases to use.
Some tips for writing good subject lines:
? Personalize your subject lines
? Keep your subject lines short
? Ask questions
? Create a sense of urgency
? Maintain a consistent message that your brand sends
? A/B test different subject lines to know what works best for you
Here are some examples of the subject lines that get opened:
? John, check out these hand-picked offers just for you
? Do you have 5 minutes to jump on a call, Ryan?
? Rachel heres the free eBook you requested
? A resource to help with the POS system [Or any issue you want to highlight]
? Jay, want to learn more about data mining?
? A special discount just for you, Jason
? Brandon, I have a personalized deal for you!
? I can solve your lead generation issue in 2 weeks!
2. Begin your message on the right foot
You’re missing a significant chance if you start your sales email with “Hello, my name is…”
You must establish a connection with the prospect right away. You can achieve this by talking about them.
“You can make more friends in two months by being interested in them than you can make in two years by making them interested in you,” Dale Carnegie
Before contacting your prospect, do some research on them and their firm. Check to see if there’s anything you can say that will catch their attention, such as a recent announcement they’ve made.
Herere the best practices for the opening paragraph:
? Connect your opening line with your subject line
? Get straight to the point
? Dont waste your readers time
? Build the right context
Sales Email Opening Paragraph
3. Make a connection with the reader through the email body
After you’ve piqued the prospect’s interest with the subject line and opening phrases, you need to entice them further by describing the value your business can bring.
Consider talking about a typical problem they’re encountering and how your organization can help them solve it. Share tangible evidence, such as success stories or data, about the impact you’ve had on other businesses.
However, ask yourself what you want to accomplish with this e-mail before you sit down to compose your pitch. Different stages of the sales process need different approaches while creating sales emails.
Make a list of the main objectives you want to achieve from your sales e-mail:
? Is it to get a click on a link and make a sale?
? Is it to pique the prospect’s curiosity and schedule a meeting?
? Is it to entice people to try your product for free?
Here are some tips to keep in mind while writing your e-mail body:
? Give enough information about who you are. Start your email body by stating some more facts about yourself since your introductory lines don’t say anything about you. This can also help you develop your credibility and give the prospect greater faith in your service/product and company.
? In one easy sentence, state the problem you’re solving. Use that one pitch that summarizes your offerings in the fewest possible words, and if you don’t have one, now is the moment to write one!
? Emphasize the advantages that you can provide to your prospects. To emphasize what the one-line summing-up pitch was about, use bullet points.
? Use particular use cases that prospects can relate to so they won’t be able to ignore the benefits they’ll receive if they invest in you.
Sales Email Body Writing Tips
4. Close your email on a strong note
If you’re sending a sales e-mail to a prospect, you’re probably expecting a response. While drafting your e-mails, ask yourself a few questions:
Why are you sending this email?
What are your expectations?
To drive the sale along, you must present the prospect with the next steps. Request a meeting, a phone call, or a demo.
Their answer will also reveal the success of your sales email.
Closing statements are not as straightforward as they appear.
If you end your sales email with a direct CTA button, it’s clear that you expect the prospect to act immediately.
As a sales rep, it is your responsibility to take your prospect through the steps of entering the sales funnel and becoming a customer.
If you’ve done everything right from the start, you’ll want to be careful with this final step, especially if you don’t want your email to end up in the trash.
Here are some tips when youre adding CTAs to your sales e-mail:
? Multiple CTAs will not boost your conversion rates; in fact, they will confuse and even overwhelm your prospects. In a cold email, ask for as little as possible so that you can get what you need on time.
? Be very clear with what you want from the prospect. If you want to set up a call, give your number on the CTA. If you want to schedule a demo, give your calendar link. It’s simple!
? Put the CTA in the right space. Putting it in between two sentences is wrong. Putting it after your pitch is right.
? There can be multiple CTAs and not necessarily profit-driven. Your resource link is also a CTA because it encourages prospects to take action. If youre putting multiple CTAs, make sure you understand the importance of each.
The best CTAs are the polar opposite of what we’ve explored thus far. It’s a plain, easy, and sensible request for a sales e-mail.
Add A CTA To Your Sales Email
5. Leave a mark with your signature
Your e-mail signature should not overshadow the call to action in your conclusion, but it should provide more information in case the prospect needs it.
This could contain information such as your phone number, email address, social media profiles, and corporate website.
Don’t make the reader’s eyes glaze over with an excessively busy signature. Remove the photos and motivational words. To avoid the reader being too distracted, keep it straightforward and concise.
Some tips for writing impressive email signatures:
? Include press articles
? Add recordings from webinars that your company holds
? Link case studies
? Link YouTube videos
Trial And Error With The Timing Of Sending Your Emails
When should you send these magnificent emails? There are some studies. But to be honest, any sales rep cannot afford to send all of his e-mails in a 2-hour window.
The best time to contact someone depends on a variety of factors, including who you’re contacting.
There are numerous studies devoted to examining sales and marketing email scheduling, as well as numerous competing viewpoints, but it all boils down to your specific contact list. Experiment with different sending schedules to determine what works best for you.
Email Open Rate By Time Of Day
Source: Seopresser
To write the best sales emails that get opened, read, and acted upon, you need to make sure that you get every component of the sales email right!
Remember to double-check everything before sending your sales email, create email segments, and manage your lists mindfully.
For example, ensure that your contacts name is valid and there are no spelling errors. Also, send a test email to get a sense of how your customers would react to it.
Finally, if you want to give your Sales Email a personal touch, use a phrase that will catch your customer’s attention.
Always keep in mind, in the end, it all comes down to your copy.
Conclusion
Crafting effective sales emails requires careful attention to detail and strategic planning. To maximize the chances of your emails being opened, read, and acted upon, there are several key elements to consider. First and foremost, the subject line plays a crucial role in capturing the reader’s curiosity and encouraging them to click. Personalization, concise messaging, and a sense of urgency can greatly enhance the effectiveness of your subject lines.
By following these guidelines and continuously refining your approach through trial and error, you can increase the effectiveness of your sales emails and ultimately generate more sales.
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