Best FREE Email Marketing Tools For Small Businesses

Are you looking for a marketing method that can connect you with your customers, win over potential buyers, and boost sales? Well, look no further than email marketing! With this powerhouse tool, you can slide right into your audience’s inbox, showcase your products, and build trust in your brand. It’s like having a one-stop shop for all your marketing needs.

But wait, you might be thinking that email marketing tools are pricey. Guess what? That’s just a myth! There are loads of free email marketing tools that offer all the features you need to run a top-notch campaign that converts.

Don’t believe us? We’ve done the research and compiled a list of the best free email marketing tools with all the key features and limitations laid out for you. So what are you waiting for? Get started with email marketing today and watch your business’ tremendous and rapid growth!

 

Why Is Email Marketing Important?

Email marketing has become an increasingly crucial tool for businesses in India to connect with their customers and drive sales. With over 500 million internet users in the country, email marketing has the potential to reach a vast number of people. Additionally, the use of targeted and personalized emails allows businesses to communicate directly with their audience’s interests, leading to higher engagement rates and conversions.

Moreover, email marketing is a cost-effective way for businesses to promote their products and services. With an average return on investment of 3800%, email marketing offers an excellent return for the money spent. In a country where cost-effectiveness is crucial for small and medium-sized businesses, email marketing provides an opportunity to reach a broad audience with a low budget.

Why Are Email Marketing Tools Important?

With email marketing tools, businesses can track open and click-through rates, see which links are most popular, and even segment their audience based on their behaviors and interests. This data provides valuable insights that businesses can use to refine their strategies and improve their overall results.

According to a study by Campaign Monitor, the average email marketing campaign in India has an open rate of 20.5% and a click-through rate (CTR) of 2.7%, which shows clearly that emails are not the most popular form of communication. However, a small business looking to reach out to larger businesses can utilize email marketing effectively. This is because business-related emails are more likely to have a higher CTR. So the only game is of numbers and speed. Send emails fast and to a large audience.

However, the issue arises when the emails are not personalized enough. This drastically affects the CTR. This is why we have come up with the top free email marketing tools that help you do a lot more than sending bulk emails.

 

Top 9 FREE Email Marketing Tools For Small Business Owners

The tools mentioned below are ranked by versatility and usability. These tools will not only help in sending bulk emails, but also personalize them, follow up, and much more. These tools are not 100% free, but they do have a free version or a free trial.

So read on and choose the best email marketing tool for you!

1. Hubspot

HubSpot’s got you covered with everything you need, all in one place! Their email marketing features are a total knockout and the best part? You can get started for free with up to 2,000 emails per month, over 100 lists, and some seriously impressive reporting. But, when you’re ready to take your business to the next level, HubSpot’s got your back with additional tools for CRM, full marketing automation, customer service, sales, and more!

As soon as you sign up, the email tool throws you right into the editor, so you can get going at lightning speed. And don’t worry, if you’re new to the HubSpot or email marketing game, they’ve got a user guide that details everything you need to know to create stunning and effective campaigns.

With a whopping 105 lists to choose from, you’ve got 100 static options and 5 “active” lists, which means you can quickly and easily segment your audience – think hard-bouncers or recipients who open but don’t click.

 

2. Mailchimp

If you’re looking for a hip and happening email marketing app, then look no further than Mailchimp! With its cool branding and user-friendly interface, it’s the perfect place to kickstart your email marketing journey and take it to the next level.

With Mailchimp, you get a whole bunch of nifty features to help you create and manage your email campaigns like a pro. From building landing pages to segmenting your contact lists, and retargeting ads to A/B testing, it’s all there in the free plan.

What’s more, Mailchimp’s editor is super approachable, with tons of helpful tips and best practices to guide you along the way. So even if you’re a total newbie, you’ll be crafting killer subject lines in no time!

And if you’re ready to go big, Mailchimp’s got you covered with three different paid tiers to help you scale up. So whether you’re sending emails to a few dozen or a few million people, Mailchimp can handle it all.

 

3. Sender

 

The sender is a total game-changer when it comes to email marketing! It’s one of the best free tools out there that guarantees your emails reach their intended audience. And the best part? You don’t need any fancy HTML knowledge to make stunning newsletters! Just pick a template and personalize it with images, videos, and text. With Sender, you can even make each newsletter special for every individual recipient, making a bigger impact.

This fantastic platform is perfect for small businesses looking for an inexpensive way to stay connected with their audiences. What makes it stand out from the rest? It’s a cost-effective email marketing package, of course!

Despite the wallet-friendly prices, Sender doesn’t skimp on the basics, providing simple automation features and everything you need to launch an effective email campaign. Plus, its free plan allows you to have up to 2,500 subscribers and send up to 15,000 emails per month! That’s a whole lot more than what other platforms offer! And the icing on the cake? You get all the features for free!

Don’t worry; you’ll be automatically upgraded to a paid plan when you hit a specific number of subscribers. And although it might not have all the advanced features of some of its competitors, Sender still lets you create email workflows, set up drip campaigns, and segment your audience with the free plan.

 

4. Send In Blue

As you become a master of email marketing, you’ll soon realize the importance of relying on automation. Sadly, finding free marketing automation software can be as tough as finding a needle in a haystack. But, fear not my friend, as Sendinblue has got your back!

They offer a plethora of pre-designed automation flows to suit your needs, whether you want to boost engagement, drive traffic, generate revenue, or foster relationships.

Despite having such advanced automation, you can set up your account in a jiffy and start editing your emails in just a few clicks. With the help of their drag-and-drop editor and dozens of pre-made templates, you can create stunning emails in no time. Once you’ve done that, you can either send them as email newsletters or let Sendinblue take over with their scheduling feature.

While you may not be able to send as many emails at once as you could with other free email marketing tools, you can easily manage more contacts and organize them into specific lists.

 

5. Send Pulse

SendPulse isn’t just your run-of-the-mill email marketing tool. It’s a top-notch multi-platform solution that lets you create fancy-schmancy omnichannel campaigns. With a variety of services like email marketing, transactional emails, SMS, web push notifications, chat, email verification, and website assistance, SendPulse has got your back.

The free email marketing plan can handle up to 500 subscribers and lets you send up to 15,000 emails every month. It comes with almost all the features of the paid plans but with certain limits. SendPulse’s pricing model is based on the number of subscribers and emails per month, rather than features. However, there are two exceptions to this rule: segmentation and A/B testing are not available on the free plan.

Picture this: You’re an email marketer, sending out your weekly newsletter to a whopping 5,000 subscribers. That’s 15,000 emails zooming through cyberspace each month! But here’s the deal – if your subscriber count surpasses the 500 mark, it’s time to upgrade to a paid plan.

In a nutshell, SendPulse is the ultimate solution for all your marketing needs. Whether you’re a seasoned pro or a newbie, SendPulse has got you covered with their all-in-one marketing platform.

 

6. Omnisend

Even if you’re a small or medium-sized business, Omnisend’s free plan has got you covered with email automation and behavioral triggers to ensure that your communications are delivered at the most convenient times for your customers. Plus, with its audience insights, you can easily create personalized and relevant email marketing messages.

And let’s talk about the design features – using the Product Picker, you can select all the products you want to feature in your email, saving you time and hassle. Want to spice things up even more? Add scratch cards, discount coupon codes, and gift boxes to optimize your email’s performance.

Omnisend simplifies e-commerce email marketing with advanced features like audience insights, automation, personalization, and product picker, optimizing performance and sales. This is the best-recommended tool for business owners who are in e-commerce, and that is what Omnisend specializes in.

In a nutshell, Omnisend is the perfect e-commerce marketing solution for any business looking to enhance its email marketing game.

 

7. Benchmark

If you’re running an enterprise-level business, Benchmark is the email marketing tool for you! It’s a breeze to use with a drag-and-drop editor, tons of email templates, sign-up forms, and drip campaigns to keep your subscribers hooked.

Now, before you get too excited, the free version has some limitations. Unfortunately, you won’t be able to do A/B testing or automate your campaigns. Plus, you can only email contacts who have filled out your Benchmark subscriber forms – no importing lists for you! But hey, it’s still a great tool to get started with.

Here’s the deal: you can have unlimited contacts AND send up to 250 emails per month to your list. Plus, you get access to basic yet reliable customer support and some nifty email marketing automation.

In a nutshell, Benchmark’s email marketing tool is the perfect solution for small businesses looking for an uncomplicated and hassle-free way to reach their customers.

 

9. MailerLite

f you are searching for a free newsletter service with a vast collection of pre-made templates, MailerLite may not fit the bill. However, fear not, dear colleagues, as they offer dynamic, pre-designed content blocks that more than compensate for the lack of templates. With these blocks, you can highlight multiple articles, videos, RSS lists, products, apps, events, and much more, making it a haven for experienced email marketers who require quick and efficient campaign and template building.

But that’s not all! You can do more than just send basic digital letters with MailerLite. You can add a countdown timer that dynamically shows the time remaining until a product launch or the end of a sale. You can add product details, embed videos, pull in dynamically updating RSS blocks of your recent blog posts, and much more, making it an excellent tool for sending interactive emails that grab your recipient’s attention.

Moreover, MailerLite also includes powerful automation and audience segmentation features in its free plan, making it an all-in-one package. The user-friendly builder makes mapping out automation workflows a breeze. You can create both persistent and one-time segments and view aggregate statistics by segment, allowing you to analyze and improve your email campaigns further.

 

9. Moosend

If you’re on the lookout for an all-in-one marketing platform, Moosend might just be your cup of tea, just like Sendinblue. With services that range from a landing page builder to e-commerce AI, they have a lot to offer. Their email marketing service is just one of the many services that they provide.

What’s more, with their free trial, you can access a wide array of features without paying a dime. During the first month, you won’t be charged for the number of subscribers and emails you send. They also offer some pretty cool sign-up form templates and advanced reporting tools that are a hit with users.

Of course, there are some limitations to the free plan. If you’re looking for landing pages or transactional emails, you’ll have to upgrade to a paid plan. And while they do offer some support on the free plan, it’s not exactly a white-glove service.

Conclusion: Which Email Marketing Tool Is Best For You?

The bottom line is that all the tools mentioned in this article are good to go. They all have their unique selling points and it depends on the use case. For example, Hubspot may be best for integrations, making it more versatile, however, if you own an e-commerce store, then Omnisend may be a better option for you.

Small businesses and marketers can take advantage of the many robust features provided by free email marketing tools, without the need for payment upgrades.
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FAQs

What is email marketing?
Email marketing is a strategy of sending commercial messages to a group of people via email, aiming to build relationships, generate leads, drive sales, and increase brand awareness.

How do I build an email list?
Build an email list by offering sign-up forms on your website, using lead magnets, hosting webinars or events, and leveraging social media to collect email addresses from individuals who have willingly opted in to receive communications from your business.

What are some best practices for effective email marketing campaigns?
Personalize emails, craft compelling subject lines, create valuable content, optimize for mobile, segment your list, include clear calls to action, test and analyze campaigns, and comply with email marketing regulations.

How can I improve email deliverability?
Improve email deliverability by using a reputable email service provider, building a permission-based list, maintaining a clean email list, avoiding spam trigger words, authenticating your emails, and monitoring deliverability metrics.

How can I measure the effectiveness of email marketing campaigns?
Measure effectiveness through metrics like open rate, click-through rate (CTR), conversion rate, unsubscribe rate, bounce rate, and return on investment (ROI). Analyze these metrics to gain insights and make data-driven decisions for improvement.

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