Do you want to become a pro-Amazon seller? Here are the ten useful tips for selling on Amazon.
Amazon is growing every year and is also a robust market place to survive.
Numbers of Amazon seller accounts are rising day-by-day due to which the market is getting more competing than ever.
If you have the right selling strategies, Amazon is a highly rewarding and profitable business platform. Let’s not waste any time and start the list:
1) Create authentic product details for reaching to customers
Amazon is overwhelmed with thousands of products and customers looking for great Amazon deals . A customer can narrow down the search using filters or even by directly mentioning the product with the desired features. Both ways Amazon is going to look for the relevant search fit products to show to the customer.
Right here your product details or information play a vital role. More authentic and detailed product information or specifications increase the chances of matching the buyer’s search more efficiently.
One good practice is, to customize each of your selling product description according to the searched keywords. The detail page must mention a clear product title, positive feedback, item price, product quality, product content. It should also have details regarding payment terms, brand owner, shipping rates, fulfillment options and shipping time. Study the customer searches and optimize your product title or information for better sells.
2) Follow Amazon’s rules while selling on Amazon
You will not like to get penalized or suspended for violating Amazon selling rules. Amazon restricts counterfeit products and takes customer complaints seriously. From registered trademark to conversion rate, have to be calculated as per Amazon business plan.
Compared to other online selling platforms, Amazon is acknowledged more for its clear and easy to understand selling policies. Marketplace sellers can use Seller Central portal for its various features.
You can easily find the policy page by login-in to your seller central account. You can read all the policies related to different seller activities from the policy page. Make sure you are following all the rules to save yourself from any infringement.
3) Move to Fulfillment by Amazon (FBA)
To become a pro-Amazon seller, it is smart to jump to Fulfillment by Amazon (FBA). It is a program that allows the qualified seller to ship their merchandise in advance to Amazon warehouse and at the time of sell amazon ships it to the buyer. Also, FBA takes absolute care of customer service, delivery, return, and refunds. In short, it gives plenty of time to focus on other important things in your business.
Though the seller fees are high, it boosts your sales volume considerably. Most of the time these fees are offset by the cost of packaging and shipping materials of the products. Hence, it saves you time and efforts guaranteeing you the best customer service. It also helps to sell products on Amazon Prime.
For Prime customers, free two day shipping or free shipping is appropriately performed. Professional sellers as Prime members can only use Seller Fulfilled Prime to ship the orders.
4) Compete using the pricing while selling on Amazon
Amazon has a reputation for the best deals in the market. That is why people prefer to shop through Amazon. Every seller on Amazon tries selling at the best possible price to attract more and more customer to their product. Sellers may benefit from using pricing tools to evaluate their individual seller plans.
Therefore, a thorough study of the product pricing related to your product is the key to compete against the competition in the Amazon market. If you want incremental sales, make sure you are setting a reasonable price tag on it. You should have a precise analysis of generation of profit margins through decent price band.
General normal pricing is not enough to survive the cut throat market. However ,automate pricing tool on amazon may help evaluate and sustain during price drops or high pricing.
5) Try to win the Buy Box
Around 78% of the Amazon sale is made through the buy box. Hence it is crucial to own Buy Box to get incremental sales on your products. Buy Box is the page that shows up when buyers click on any of the recommended results from their initially made search.
You can grab this target by using these three methods:
- Lowest prices with good seller’s account reputation
If you have a good seller’s account with good customer reviews and your products with lesser cost. You have a higher chance of owning the Buy Box.
- Having unique items
If a buyer is looking for a unique kind of product, and you are the only brand registered sellers with the product. You will surely win the buy box. Having your own label/product line is a good way of guaranteeing that the buy box is always yours.
- Using the bundling policy of Amazon to create unique items
You can create a unique set of various items to make one unique product. These bundles help buyers to save time and buy instantly. Isn’t this a great idea to skip the competition and win the Buy Box.
6) Customers are the Top Priority at Amazon
Having a happy customer is the key to success for any business. Same goes with the Amazon seller accounts as well. Every time your customer has a query, it needs to be answered on time. Usually, Amazon shares you all the questions asked to you by your customers and expects your reply within 24 hours otherwise it affects your marketplace seller account merits.
You can link your seller central account to smart-phones to stay on top of this and ensure happy customer experience. If you are a marketplace seller make sure to deliver the items in the given estimated time.
Also, always enter the tracking information. In case of any delay, you lose your online store credit and fall in danger of losing the account.
You may consider Amazon Prime (Seller Fulfilled Prime-SFP ), Fulfillment By Amazon (FBA) and Fulfillment By Merchant (FBM) ; any mode to ensure fulfillment and customer service.
7) Have Large Product Images
Images are crucial for selling products to online buyers. A description is incomplete without a good picture. Amazon has strict rules for images like every image should be at least 1006 pixels in size.
Also, the main images should have a plain white background of the image. A genuine and large size product image create trust and help target buyers to zoom in the details efficiently.
Your product sales will happen only if its image matches the details mentioned in the information given in the product description. The image must elaborate the product features and especially, the private label products.
8) Manage Inventory Proactively while selling on Amazon
Your inventory management is crucial for maintaining your sales rank. Amazon consigns sales ranks to all products based on the arrival and quantity of the sale. So, running out of stock is big no if you want to be Amazon professional seller.
Make sure you manage your inventory level well in advance based on its sales history. All your stocks should be pre-order before it ends. Also, plan well to meet the demand and supply needs during the festive time when shipments become a little slow and sudden increase in monthly sales. You should maintain proper re-order levels. Losing your annual sales ranks can affect your business adversely and will take months to get it back on pace.
Excess inventory is a good idea when you pursue your own shipping options along with FBA. In case of unexpected sales, a proper inventory management would give you prior heads up.
9) Use Amazon Keyword tool
Keywords are those words that your customers use to search the product they want to buy. These keywords can help your customer to directly take them to your product page with wasting any time. Therefore, you must use the right keywords for your products descriptions to get more and more customers to your product page. Google is full of assistance to find relevant keywords.
For example, if you have a product named blue diamond ring, your keywords should be Diamond ring or Blue Diamond or Blue Ring. These keywords will directly bring your customers to your product.
Also, in one search, Amazon SEO comes up with the product list and other relevant products. Hence, avoid repeating your keywords in the title as Amazon search engine will ignore it completely.
10) Take efforts to remove the negative reviews
Selling on Amazon is one challenge for online businesses. A negative or neutral review can ruin your product sale and affect your business adversely. In many cases, your seller rating and account gets in danger of being suspended.
Therefore, always make sure to take an extra mile to get those reviews removed and ensure good customer service. Whenever you get any such feedback, try to communicate directly with the customer to apologize and explain the situation.
Sometimes making by for the inconvenience will help you get rid of those negative reviews.
The bottom line
Amazon is a lenient and transparent platform to use. It runs a prime motive of good customer service and legit sales. It hosts fair market for any product category, online business or seller plan. Having the right strategy for your business plan can help you beat the competition and earn profits. Use the above tips to become Amazon professional seller taking your business to unusual heights.
Hope you find the above article helpful for your business!