When buying online, customers usually need an extra incentive that makes them feel confident about their decision. Luckily, product videos are a great way to provide all the helpful information (and that little extra push) most people need for a purchase.
But before you start adding these videos to your marketing strategy, it can be really useful to see them in action and discover what tricks and common practices you should implement in your content!
To help with that, we’ll introduce you to 5 fantastic eCommerce product videos while breaking down the lessons that can be learned from each. So, let’s get started!
Top 5 Ecommerce Product Videos To Learn From
1. Patagonia Men’s PowSlayer Bibs
In the realm of online product sales, particularly in the fashion industry, a significant hurdle lies in the inability of customers to physically engage with the items to assess their quality before making a purchase.
This hurdle is effectively addressed in the showcased Patagonia piece, where the presentation seamlessly integrates a direct exploration of the product’s features and applications. The video incorporates numerous close-ups, focusing on key aspects such as fabric texture, zippers, belt loops, and intricate details that might be easily overlooked in static product images.
Furthermore, a well-crafted voice-over serves as a guiding narration, directing the viewer’s attention to the product’s most crucial characteristics. The video strategically captures these features from various angles, with a model showcasing them prominently.
By prioritizing the spotlight on these features and furnishing potential customers with comprehensive information ahead of a purchase decision, the video minimizes uncertainties, ensuring an informed shopping experience.
This approach underscores the importance of eCommerce product videos in enhancing the online shopping process.
Key Takeaway: Showcasing details of a product’s features in meaningful ways (different angles, close-ups, well-lit environments) in your ecommerce product videos, can go a long way toward nurturing customer confidence in its quality, which can make a world of difference when we talk eCommerce.
2. SISU Mouthguard Fitting Guide
Discovering how to effectively use a product after purchasing it can be one of the biggest challenges for customers, so why not be a step ahead and help them with a combination of how-to and product videos?
Notice how the piece in question is intended to educate customers on how to properly mold their sports mouthguard, and with incredible simplicity.
It begins by quickly highlighting the main feature that makes this product (and thus the fitting process) different from others.
The instructions that follow are straightforward and clear, demonstrated by a real person who shows precisely what the customer should do to get a proper fit. There are also some useful tips and recommendations to ensure the best results, adding great value for the customer.
If you don’t believe it, check the video’s number of views on YouTube. It’s close to 2 million! On a mouthguard product video.
I rest my case.
Also, interesting to note is the minimalist design of the video, with the only bright color being that of the mouthguard, which helps maintain the focus on the product.
Key Takeaway: Less can sometimes be more, and in marketing, it often is! Your product video doesn’t need Hollywood-level effects or budget. A well-made piece that gives customers clear and valuable information will often outperform flashy without substance.
3. Revel Systems Cloud-based Solutions
If your product is unconventional or intangible (common in the tech, financial, and healthcare industries), you might want your product video to be more descriptive and detailed so that customers can easily understand its purpose and how it can benefit them.
Utilizing advanced tools like AI-powered object removal can enhance the visual clarity of your product presentation, making it even more engaging for your audience.
This animated explainer piece follows the compelling storyline of Paul“, a character that mirrors the company’s target audience and focuses on his concerns as a business owner. Moreover, it clearly shows how the company’s platform for enterprise and small business management helped him solve it.
Instead of throwing endless amounts of data at the prospects, a friendlier approach is taken by building a relatable situation that leaves potential customers itching to know more about the product and potentially benefit from it as well.
The eye-catching animations walk the viewer through a description of the product and its most important features, easily simplifying very complex information while keeping things dynamic and engaging.
Key Takeaway: Animation in ecommerce product videos excels at conveying information, and the medium’s flexibility can help your product stand out from the competition while addressing your customers’ challenges and concerns using storytelling and visuals that everyone can understand.
4. Mi Electric Scooter 3
Unboxing videos show customers taking a product out of its package and recording their experience with it. Unboxing ecommerce product videos can be used to show what a product looks like in real life, what other items it might come with, and how it works.
In this video, an influencer unboxes Xiaomi’s Mi Electric Scooter 3 and lists all the items included in the box. While this only takes up the first minute of the video, it opens the floor to educate potential customers on assembling the product and starting to use it.
The video is then broken down into short sections that focus on teaching the viewer something about the product, followed by some close-ups of its new features at work while talking about the person’s experience with it.
This is a great way to showcase the effectiveness of a new product and generate curiosity about it.
Key Takeaway: Depending on your product, an in-depth walkthrough in your ecommerce product videos, on what to expect after opening the package can be a powerful purchase incentive to most potential customers. Do it in a way that feels natural and genuine, and you’ll nurture brand trust, customer confidence, and overall product appeal.
5. Introducing Shopify Mobile In Ecommerce Product Videos
Shopify’s latest offering is captivating, not for what it includes but for what it omits: there isn’t a single spoken word throughout the entire product video. Instead, it relies on visuals and concise written lines to tell a compelling story.
The narrative revolves around three distinct characters with diverse needs and circumstances, yet relatable concerns. This approach aims to engage a broader audience by allowing them to identify with at least one of the characters and their challenges.
Given the absence of spoken dialogue, it becomes paramount to visually showcase how eCommerce product videos benefit its users. The choice of upbeat and uplifting music serves as a crucial element, reinforcing the message that the app is designed to simplify business management.
Key Takeaway: A great product video doesn’t necessarily need spoken words. In fact, in an era of mute plays in social media, it can be an asset that your piece can be easily understood without sound. As long as it can effectively demonstrate how your solution can improve your prospects’ lives, you have a video that works!
Final Take on Ecommerce Product Videos
There isn’t one right way to produce effective eCommerce product videos, but hopefully, we’ve given you some ideas and a good starting point.
No matter the type of product you’re selling, with video content, there’s always a creative idea to pique your prospects’ attention and convey the information they need to make a confident purchase, using quality ecommerce product videos.
So while creating your ecommerce product videos, remember to go beyond a mere description of features and address your customers’ problems and needs instead.
Also Read:
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