All businesses or organizations have two indispensable financial flows: Expenses and Revenue. Let’s have a quick understanding of the mentioned terms. In simple words, revenue refers to the money coming in, and expenses refer to the money going out. The money coming in (revenue) is responsible for meeting the requirements and helping to run the…
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When buying online, customers usually need an extra incentive that makes them feel confident about their decision. Luckily, product videos are a great way to provide all the helpful information (and that little extra push) most people need for a purchase. But before you start adding a bunch of these videos to your marketing strategy,…
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It takes a long time and a lot of effort to get to where you can finally start your business. But the hard work doesn’t stop once you begin running your firm. You will face a slew of other milestones and obstacles, accounting being one of them. Accounting is critical as you start your small…
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Small business email marketing might be a headache for many, as the owners try to find the best tools and platforms to invest in. Businesses are looking for effective ways to boost their presence and engagement with a limited budget, ensuring the money is well spent. Email marketing has experienced huge growth in the past…
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Small business owners, should be very cautious with the money they are spending on their businesses. This might be very difficult for a lot of individuals. As not all business owners don’t have fancy business degrees but worry not! In this article, we are going to talk about the most common financial mistakes that small…
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The Indian Prime Minister, Narendra Modi, launched an electronic voucher-based digital payment system, ‘e-RUPI‘ (or e Rupee), on August 2, 2021. The platform will be a person-specific and purpose-specific payment system. The launching of the e-Rupi confirms India’s first step towards having a digital currency in the country. Let us dive into the basic understanding…
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Incorporated in 2012 and based in Pune, Maharashtra, ProfitBooks is a Technology Platform presenting accounting and inventory solutions to small and medium enterprises to improve invoicing, expense management, inventory management, and accounting. In short, it’s a complete accounting software solution. Since its inception, many companies in over 60+ countries from different business verticals entrust ProfitBooks…
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In the business world, ‘It’s not about what you sell but how much and how well you sell it,’ states Brian Halligan, CEO & Co-Founder of HubSpot. And marketing is the key to increasing your sales in the business world. However, marketing in the traditional sense of the word no longer exists. In the digital…
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A retail business’s inventory is among its most precious assets. As it has been proven to be the case, in the global ever-growing economy, for inventory-intensive industries such as retail, hospitality, and manufacturing, an entity’s finished products, raw materials, and other components are at the heart of its business. Therefore, a shortage of inventory at…
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