What is White labeling all about?
As an entrepreneur, how do you tackle your business problems? Your first instinct may be to do it yourself.
Not always. In many cases building a customized solution from scratch to meet the exact specifications of your business can be set up to fail.
Over recent years, this wonderful thing has happened in the business world where more and more companies specialize in creating products or services that other people (or resellers) can then resell to the end consumer.
A White Label is a business model where a software manufacturer sells an unbranded piece of software or service to a reseller who then places branding on it.
Entrepreneurs can buy and sell digital products on the Internet with a limited overhead cost. Unlike a franchise business model in which you follow a companys branding guidelines, a white label business allows you a lot of flexibility in marketing and branding.
White-label business models offer a pristine opportunity for businesses and entrepreneurs that are looking to diversify their current offerings, penetrate new markets, or simply supplement existing revenue streams.
This opportunity will be ultimately easy as there is no physical rebranding or built-in distribution network necessary to sell and fulfill product orders.
Let us take a closer look at the different models present in the market.
There are boundless opportunities for start-ups to get into the tech space or expand an existing business. The market penetration of your business can change the face of the product and lead to diversified revenue streams too. Here are some opportunities that might be of interest:
Grabbing the attention of customers has never been as difficult as it is in todays fast-paced digital marketing landscape. When customers are skipping through TV commercials, using ad-blockers, or choosing ad-free radio providers, it can seem impossible to cut through the noise to reach them.
That is why digital marketers must get creative. Building a content strategy that offers information rather than interruption is imperative to running a successful small business. One of the most famous lead-generation strategies for businesses is blog posting. Three out of Four Consumers prefer to learn about a brand via articles/content that advertise.
Different options available for white-label content creation:
- Social media Posting
- Blogs and Articles
- Website creation
Offering content like blogs and social posts is a great way to quickly grow your revenue with existing clients.
Website Building & Services:
Hosting white-labeled websites and providing web solutions are some website-related products and services which resellers can rebrand and sell at their price. This could mean reselling website add-on products like live chats or form builders.
The most common white-label solution for websites is a design & development service provided by a third-party provider. Companies can sell websites designed by the white-label website provider under their brand and at their price-point.
Taking advantage of white-label web hosting and website solutions can lead to huge gains for your agency. All this without adding a ton of overhead or “losing face” by openly outsourcing your products and offerings.
Every other aspect of digital marketing funnels back to your website, which acts as the foundation of your client’s online presence and is generally optimized for making that final conversion or sale.
You must have heard this:
If you don’t build websites for your clients, then someone else will.
Taking advantage of this avalanche of website spending by adding white-label web hosting and website solutions will turn your business into that sticky agency that clients can depend on as their one-stop shop for all their marketing solutions.
Different website services in demand:
- Hosting a Website
- Overall Creation Services
- Website Builders
- Content Services
- Add-ons and Plugins for Website
If you are a CA or have an already growing client base, then this is the best shot for you. The white-labeled solution provider acts like your technology partner and your clients get the featured-rich application under your company’s brand and logo on every client-facing part.
They provide back-end data entry, categorization, reconciliation, and full services like bookkeeping. This approach will help you scale up your business, client base, and revenue. This is a recurring revenue model as you can charge your clients on a monthly, quarterly, or annual basis.
This is an easy add-on for pre-established businesses or agencies. Payroll and Human resources are other easy options to add.
Check out the white label accounting software provided by ProfitBooks.
short for search engine optimization, SEO is the process of making your website as valuable as possible to search engines like Google. This makes your page among the top search results for certain keywords and phrases.
These services can come in handy yet again when it comes to a companys SEO. White label SEO solutions come in the form of a platform or service which optimizes a clients digital content.
Marketing agencies can re-brand these solutions and sell them as their own, or independent businesses can use a white label SEO reseller solution solely for their purposes. Whether you know that your expertise lies elsewhere, or you simply want to achieve a better work-life balance, outsourcing with a white label SEO agency can be an excellent way to ensure your efforts will pay off.
That said, you need to make sure that your white label agency offers the tools and deliverables you need to bolster what you are already doing. Look for white label SEO providers with:
- Dashboard included
- White-label Link Building
- Onsite white-label SEO Content
White label Graphic Design:
Attractive graphics and highly relevant written content go hand-in-hand to pull in readers and increase the time spent on the page. In white label graphic design, a specialist creates customized graphic design work that marketing agencies can resell to their clients. In a similar way that written content is created to sound like it is coming directly from the client or brand, white-label graphic designers can sum up all words through graphics. These designers are typically experts in designs for forms, business cards, and even a full corporate brand identity design.
The human brain is naturally drawn to striking images, which draw our attention and engage our senses. When a marketing agency offers graphic design as one of their white label services, they are offering yet another way to improve SEO rankings.
A great piece of graphic design in the form of an infographic can be accompanied by a short-written breakdown. Thereby incorporating all of the necessary keywords and internal links that search engines like to see. Posts on social media almost always perform better when they have the perfect visuals attached to them. It is more easily read by users on smartphones than long written pieces of content.
It is very overwhelming to learn about different white-label opportunities but the type of white-label opportunity you leverage depends entirely on your goals and expertise. In the long run, a stable brand and niche are very important for a continuous flow of revenue.
If you want to quickly start a business, going for white label software is the best option. This way, you will not only save money but most importantly – you’ll end up saving a lot of time.
You can take a white label product, put your branding on it, and quickly enter the market.
A lot of CA firms use ProfitBooks’s white label accounting software to bundle their bookkeeping services with the application. They control the pricing and overall end-user experience.
Got any questions, feel free to post them in the comments section below.