A digital marketing tool is very crucial for increasing your visibility on social media platforms and increasing your sales.
What are these digital marketing tools, and how can digital marketers utilize them?
All the tools available on the internet look very attractive and important.
However, discerning which tools are great and which are not suitable for your business can be challenging.
So how do you choose the right software?
Choosing the right Saas software is a crucial step.
Most business owners choose software based on various factors, including what goals they want to achieve, their requirements, and their budget.
There is another way of choosing software for your company that is more efficient and simpler.
Look for recommendations from digital marketers who are experts in their field, who have been using some digital marketing tool software, and who can give you the best ones for each need.
This method reduces all the research work you will have to do on each software.
Here is our list of the top 30 software that you need to include in your business suite to create successful digital marketing strategies.
Top Project Management Software – Detailed List
1) Google Analytics
No matter your business, a highly functional website is essential to your digital marketing strategy.
Google Analytics is one tool that all digital marketers need to know, as it gives you insight into how your website is performing and gets insights into your audience.
The data you collect from your Google Analytics can go a long way in creating all your marketing strategies.
2) Mixpanel
Mixpanel is another analytic tool that can give you the insights you need.
We recommend it along with Google Analytics because it is faster, and you can get more holistic insights than Analytics.
The significant difference between these tools is that Mixpanel focuses on event tracking while Google Analytics relies on page tracking.
3) Respona
Respona is a unique tool that lets you build backlinks for your website.
Using this tool, you can find the content to link to and build automated email sequences to reach out to blog owners. You can use it for link building, podcast discovery, linking your other social media channels, or affiliate recruitment.
If you regularly produce content and want a powerful tool to promote it, then definitely check out Respona.
A great alternative for Respona is Influno, which is an SEO outreach and link-building tool that automates prospecting, personalizes emails, and improves deliverability.
Respona – Digital Marketing Software
4) DashClicks
DashClicks is one tool to have in your arsenal if you are running a digital marketing agency.
This automation tool can take care of your client’s marketing needs, from website development to directory listings. You can use this tool to scale your services without investing in an in-house team.
Another added benefit of DashClicks is that it comes with three unique inbuilt tools known as:
- Agency Website: This in-built tool helps you design your agency website within minutes and customize it as per your requirements, eliminating the need for month-long coding and development processes.
- InstaSites: Through InstaSites, you can build websites for your clients with no explicit coding knowledge or hire website developers. You can even make them in bulk, saving you a lot of time and money.
- InstaReports: This fantastic tool helps you create campaign reports for potential clients to help them see why they need your services for their business to grow.
5) PersistIQ
PersistIQ is an email automation tool you need to have for your email marketing campaigns, this tool will amplify your marketing efforts.
This innovative tool helps you write personalized emails to your prospective buyers and has a tracking mechanism to help you see how well you are doing.
This tool is suitable for ABM campaigns.
6) Marketo
Marketo is one of the best tools in the market for lead generation and landing page creation.
This tool has a user-friendly interface and can help you significantly enhance your leads and conversions.
7) ProfitBooks
Most businesses need help managing their finances, and using an accounting tool is far more efficient, accurate, and cost-efficient.
ProfitBooks is one such accounting software that you can use for your business.
This free online accounting software helps you manage your entire business accounting process, including tax returns, manual journal entry, and online consultation with an accountant.
The salient features of this software include:
- Professional invoices: Invoices are an essential financial element of any business to maintain a steady cash flow. With ProfitBooks, you can create professional invoices with a few clicks and send them to your clients to keep your AR on track. Timely invoice reminders also facilitate your cash flow.
- Inventory management: Another financial aspect that ProfitBooks can take care of is your inventory and sales tracking. You can track the inventory in each step of your manufacturing process efficiently, even at multiple production sites and product batches.
- Chat support: Another essential feature that makes ProfitBooks one of the best software in the market is that it provides online chat support to help you out when you get stuck somewhere.
8) BuzzStream
PR is not something that can be taken lightly in today’s world.
It has the power to make or break your brand. Buzz Stream is software that you can use to enhance your PR through link building, content promotion, and other means.
It will also help your marketing team manage your influencer outreach.
9) Beacon
If you want to help your clients create e-books for their promotional marketing strategies, Beacon is a must-have tool for your agency.
With the help of Beacon, you can publish lead-generating ebooks quickly without investing months in research, designing, etc.
It comes with a set of unique templates that you can use to make your job easier.
10) Content snare
Content creation is an integral part of any digital marketing agency. It often includes many back-and-forths between the client and agency to create a content copy that meets client expectations.
Content snare makes the collaboration between both parties seamless and efficient.
11) HubSpot CRM + Sales pro
Managing your sales spread out over various channels, services, and clientele can become very complicated, and linking them all together may seem impossible.
HubSpot’s Sales Pro makes it possible for you to manage all the friction in your sales strategies.
12) Moz Pro
SEO is another essential element of any business’s marketing strategy, and an agency needs tools to measure and analyze the SEO of its clients.
Moz Pro is one such tool that can help you explore the client’s keyword research and much more.
13) Ahrefs
Ahrefs (SEO Tool) Interface
Ahrefs is another SEO analytics and tracking tool you can use for your agency.
Ahrefs’ unique is the number of features, such as the keyword explorer and broken backlinks report, to make your SEO analytics more accurate and reliable.
14) Hootsuite
The importance of social media in digital marketing cannot be overlooked anymore.
However, managing multiple social media platforms for various clients can become quite cumbersome, which is why Hootsuite has become a favorite for a lot of agencies.
With Hootsuite, you can manage multiple social media platforms for your clients seamlessly from one platform.
15) Buffer
Another valuable tool for social media management is Buffer.
With Buffer, you can quickly schedule and create engaging social media posts for your clients. Buffer enables you to schedule posts for upcoming months and see the analytics of your posts as well.
16) Tube Buddy
YouTube is one of the best platforms for businesses to promote video content. However, its reporting and management can become complex and time-consuming.
Tube Buddy is a tool that you can use to manage reporting from YouTube directly.
This tool can help you save a lot of time otherwise spent on pulling out bulky reports and analytics.
17) Grammarly
Everyone knows the benefit of using Grammarly for grammar and spelling mistakes.
However, Grammarly can do more than just make your content right. It can help improve the readability and tone of your content.
It also ensures that the language you use is understandable to a general audience.
18) Canva
Graphics play a vital role in all your digital marketing campaigns, and Canva is one free tool you can use for your agency to design unique graphics quickly. Its user-friendly interface and endless design templates make it a valuable tool for any digital marketing agency.
19) Fotor
Editing pictures is part and parcel of agency life.
Whether to create ad sets or social media posts, photo editing and graphic creation are essential. Fotor is yet another fantastic tool you can use for editing photos.
It has various essential features that can help you create high-quality images and graphics for your projects.
20) Drift
Chatbots have an integral role in the digital world for financing customer satisfaction and experience.
Drift is one of the best tools you can use to add chatbots to your website.
Drift can help you create personalization in your chats with customers to enhance conversions and customer satisfaction.
21) Nickelled
Not every agency or client can offer a free trial of their products or services, so it is difficult for them to gain customer trust before purchasing.
In such cases, tutorials can help you achieve that trust
Nickelled can help you give clients guided tutorials to help the end user understand the product without using them or through client interactions.
22) ContactOut
Email marketing is on the rise; however, finding out partial customer emails is still a mammoth task for most businesses.
ContactOut is an ingenious tool you can use to find out ls that rarely pop up on other email search tools.
Using this tool, you can quickly get reliable contact information from potential clients and customers.
23) Mailchimp
Mailchimp Dashboard insights
Email automation is another essential function that your agency needs to fortify your email marketing campaigns for clients. MailChimp is one of the best tools to automate your email chains.
It helps you write personalized emails that can lead to better conversions seamlessly and also enables you to track results.
24) Usersnap
Usersnap transforms digital marketing collaboration by offering intuitive visual feedback tools and seamless integration with popular collaboration platforms.
Simplify project or product management, enhance team efficiency, and ensure the timely delivery of top-notch campaigns.
With Usersnap, bid farewell to email clutter and experience a streamlined creative process that effortlessly integrates with your preferred tools, such as Jira, Azure DevOps, or Slack.
25) IntentData.io
Having a reliable data source for your outbound sales is a must-have for the success of any business.
However, most such lead generation tools provide data only at the account level, which means you may pursue the wrong leads.
IntentData.io is one data collection tool that you can use to gather actionable data that is reliable and can help you generate better results quickly.
26) SocialPilot
Managing multiple social media profiles doesn’t have to be overwhelming.
SocialPilot offers an easy-to-use dashboard with scheduling, publishing, and analytics features, designed for both businesses and agencies.
What sets it apart is its affordable pricing, clean interface, and client-friendly reporting, making it a practical choice for teams that want efficiency without the complexity.
27) Upfluence
If you want to leverage the benefits of influencer marketing for your business and your clients, Upfluence is a tool that you must have.
Upfluence can help you find the right influencers and run marketing campaigns efficiently.
You can get the right influencer for a particular brand, manage campaigns, and measure results through this tool efficiently.
28) Influencer Hero
If you’re looking to streamline and scale your influencer marketing efforts, Influencer Hero is one of the best platforms you’ll want in your toolkit.
The platform helps you discover creators across multiple niches, manage collaborations, and automate outreach with ease.
With Influencer Hero, you can run end-to-end campaigns, track performance in real-time, and find the right influencers to drive consistent results.
29) GetResponse
GetResponse is an all-in-one marketing platform built to support growing businesses, creators, and ecommerce brands.
It combines email marketing, automation, lead generation, and ecommerce tools into a single, easy-to-use system.
From building landing pages and signup forms to automating campaigns with AI, GetResponse helps streamline your marketing while integrating smoothly with major platforms like Shopify, WooCommerce, and Stripe.
30) Trello
Keeping track of everything happening with a project can become challenging when you are a growing agency with multiple projects.
Trello is one tool that can help you keep track of what’s going on with every project.
Trello – Free Task Management Software (Interface)
Trello’s visual representation of each project gives you a hawk’s eye view of every detail so that you do not miss out on critical tasks.
At ProfitBooks, we use Trello extensively for managing content writing workflow.
We create task buckets as per article status (To be written, Assigned, Ready for Review, & Published). We also add checklists in Trello tasks to ensure the articles are written as per a standard process.
31) Creatosaurus
Looking to streamline your social media marketing efforts?
Look no further than Creatosaurus!
Their all-in-one platform makes collaborating across every stage of your marketing process simple, easy, and even fun.
With Creatosaurus, you can ditch all those other social media tools and enjoy a one-stop shop that saves you time, money, and valuable resources.
Say goodbye to the chaos of marketing and hello to the simplicity and scalability of Creatosaurus, the future of Storytelling powered by AI.
The only social media marketing tool you’ll ever need.
Creatosaurus lets you easily curate ideas, design graphics, write AI content, edit videos, schedule posts, search hashtags, craft articles, manage analytics, generate reports, apps & more—in one place.
Summing up!
Digital marketing is a highly dynamic industry, and all these tools are incredibly valuable for any business agency to make the workflow and process more efficient.
However, you need to analyze the benefits of each instrument and the opportunity cost associated with them before making a final choice.
Did we miss any useful tools?
Please share it in the comments below.
One more thing – if you run a business, you can check out a simple accounting and invoicing tool – ProfitBooks. It is super simple to use and designed for non-accountants.
Most importantly, it is free for startups. Create your free account on ProfitBooks.
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