After a decade running ProfitBooks, I’ve learned one thing about email marketing: newsletter software choices can make or break your customer relationships. Did you know newsletters generate $42 for every $1 spent? That’s right, but only when you’re using the right tools. I’ve personally tested dozens of newsletter platforms while growing our accounting software from…
Let me share something that might surprise you. Despite running ProfitBooks for over 12 years, I’ve probably spent more time testing landing page builders than most digital marketing experts. Why? Because when you’re bootstrapping a SaaS business like I did, every conversion counts. Back in 2013, I lost nearly $5,000 on Google Ads because my…
Links are still a big deal when it comes to how Google and other search engines decide which websites should rank higher. Think of it this way: search engines use links to find new stuff on the internet, and they also use them to decide if a webpage is good or not. So, when you…
When you’re at a bustling market, you stroll past vendors, eyeing their products, and suddenly find yourself drawn toward a stall. That journey, from catching your eye to making a purchase, mirrors what we call a sales funnel in marketing. In this article, we’ll learn about what a sales funnel is, why it’s important,…
Instagram is becoming a prominent platform for just sharing photos and videos, but also for but also for new age pop marketing. You can reach your target audience in a very efficient, simple, and eye-catching way. Many businesses struggle with marketing on Instagram as the algorithm seems to be not in their favor. In this…
With over 2. 11 billion active users per month, Facebook is a social media platform that gives small businesses several ways to promote their products and services, increase customer support and boost recognition in the market. Having a presence on Facebook is a must if you want your business’s content and products to your desired…
Looking to boost your business without hampering your bank account? As a small business owner, you know that promoting your products or services is essential to growing your business. However, traditional advertising methods such as TV ads or billboards can be costly, making it difficult for new businesses to compete. But worry not! In today’s…
A digital marketing tool is very crucial for increasing your visibility on social media platforms and increasing your sales. What are these digital marketing tools, and how can digital marketers utilize them? All the tools available on the internet look very attractive and important. However, discerning which tools are great and which are not suitable…
In the end, everything comes down to your copy. To open a sales email, or not to; this is a common question that every person (including you and I) faces every single day. B2B buyers receive hundreds of emails regularly. They only open a small fraction of sales emails, read even fewer, and act on…
Small business email marketing might be a headache for many, as the owners try to find the best tools and platforms to invest in. Businesses are looking for effective ways to boost their presence and engagement with a limited budget, ensuring the money is well spent. Email marketing has experienced huge growth in the past…