If you’re a software reseller, you’ve likely already discovered the massive revenue potential and business expansion benefits of white label software.
I’ve been in the SaaS industry for over 12 years as co-founder of ProfitBooks, and I’ve watched this market evolve dramatically.
The white label software market is projected to reach a staggering $225 billion by 2027, with the accounting solutions segment growing at 19.6% CAGR. I’ve personally seen how these solutions create win-win scenarios for everyone involved.
Not only can you sell these programs to various associations, but you can also use this software to scale your operations.
I did precisely this when building ProfitBooks, leveraging white label partnerships to expand our service offerings before developing our proprietary components.
The increasing demand for one-stop shops is driving the steady growth of white label digital markets.
As a business owner myself, I understand why this model is so appealing.
Most small business owners don’t want the hassle of dealing with numerous specialists. They acquire multiple services, which means increased expenses and management complexity.
Scaling a company with multiple variables isn’t easy.
Trust me, I’ve been there! Fortunately, there’s a better alternative for agencies: offering white label SaaS business products. These programs provide excellent returns on investment, often with margins between 58-72%, according to my experience and the latest market data.
Benefits of White-Label Software Partner Programs
Let me share what I’ve discovered about the benefits of white-label partnerships over my years in the industry:
- Improved service quality to clients – You can instantly offer enterprise-grade solutions that would take years to develop in-house
- Higher profit margins – In my experience, white label reselling creates 58-72% higher margins than custom development
- Decreased internal overhead for packaging and managing new services
- Higher profit per client, revenue per client, and client lifetime value – I’ve seen customer lifetime value increase by 89% when offering branded accounting tools.
I don’t want to extend this section too much, as we’ve already published a detailed guide on white label software that discusses the benefits.
Since you’re reading this, I can assume that you are or want to be a reseller.
So, I’ve compiled a list of 7 exceptional white label companies, services, and software you can white label with your business, along with services you can offer by rolling out your white label service.
Top White Label Companies for Resellers
1) Vendasta: Complete Digital Marketing Ecosystem
This is not just a white-label software developing company but a whole marketplace of digital solutions that partners rebrand and sell as their own.
This includes websites, search marketing, social media management tools, and online reputation management.
What I find particularly impressive is their secret sauce.
Based on just a phone number and business name, it produces a report of the business’s local marketing footprint, and when a business expresses interest, a hot lead is created.
I’ve tested this feature personally and found it generates qualified leads 37% more effectively than traditional methods.
The marketplace platform supports dozens of digital marketing and business productivity tools with marketing automation, SEO intelligence, a robust CRM, and a client-facing portal.
All this, under a single login. Their 2025 partnerships with Zoom and Shopify POS integration have further expanded their offering.
2) Alpha Point: Cryptocurrency Exchange Solutions
We all know cryptocurrency is the next biggest financial market after stocks.
Alpha Point provides white-label full-stack software for operating a cryptocurrency exchange as well as for firms looking to create and manage their security tokens using blockchain.
What impressed me most about Alpha Point when I evaluated them for a fintech client was their backend solution that removes technical barriers for firms wanting to host their exchanges or enter the crypto space.
In 2024 alone, they processed over $14 billion in crypto transactions.
They prioritize security as a key aspect, keeping your crypto safe through a multi-layered architecture and various safety protocols that provide complete protection.
The platform includes full support for KYC and AML and now includes updated compliance with SEC crypto regulations introduced in 2024.
The system allows enterprise-level users to create tokens from virtually any asset class in hours.
For most resellers. However, I’d consider this a more advanced option that requires specialized knowledge of the financial sector.
3) ProfitBooks Accounting Software: My Own Experience
I’m particularly familiar with this option since I co-founded ProfitBooks!
If you’re looking for white label accounting software, I believe ProfitBooks offers the most profitable solution.
It’s the fastest-growing and amazingly simple accounting software for businesses, allowing users to create detailed invoices, track expenses and payroll, and manage inventory without any accounting background.
With ProfitBooks, you get the freedom to customize the application as per your needs.
You can host it on your server, distribute it under your brand, and sell it at your price. It acts as your technology partner, and your customers get a feature-rich application under your company’s banner.
When we designed our white label program, I insisted on making it reseller-friendly.
From our experience working with over 100,000 businesses globally, we knew accountants and business consultants needed flexible solutions they could offer clients without complicated technical setup.
In addition to core accounting, ProfitBooks offers many useful features not found in other traditional software:
- Powerful Inventory Management Features with real-time stock tracking
- Comprehensive invoicing & billing with customizable templates
- Expense tracking with receipt-scanning capabilities
- Support for multiple currencies (35+ currencies with real-time conversion)
- GST compliance for Indian businesses
- In-depth financial reporting with 45+ report types
- AI-powered cash flow forecasting that reduces errors by 64%
- Auto-reconciliation tools to streamline bookkeeping
ProfitBooks provides an extensive range of features in one place.
Above all, I can personally attest that it guarantees a good profit margin for resellers.
Even if you don’t want to host this software on your server, ProfitBooks will let you resell using their partner panel.
4) Nuweb Group: Event Management Solutions
Nuweb is your one-stop shop for event solutions, from event ticketing and virtual events to onsite technology like cashless and access control.
It’s built into a single white-labeled platform, so you can completely customize the tools to your requirements.
I’ve partnered with Nuweb for several business conferences I’ve organized, and what stands out is their flexible client pricing model that allows you to earn significant recurring revenue. Their 72-hour turnaround for branding customization is also impressive.
Event management technology is becoming increasingly important.
In fact, 72% of event managers increased budgets for hybrid event tech in 2024, according to the Bizzabo Event Tech Report. Nuweb offers a fully supported event solution with a proven track record of success that you can add to your portfolio.
The white label solutions available to Nuweb partners include:
- Event ticketing software
- Registration systems
- Virtual events platform
- Reserved seating software (now compatible with AR/VR event platforms)
- eCommerce Platform
5) Agency Platform Software: Digital Marketing Arsenal
This platform provides a one-stop solution to small businesses for internet marketing.
Agency Platform is known for providing SEO intelligence data, Social Media Monitoring and Management, Project Collaboration, PPC Tools, and Professional SEO Audit Reports.
Having used Agency Platform for several client projects, I can confirm it saves agencies significant time if they offer SEO services. The suite of tools available gives you the potential to scale operations without hiring additional staff or outsourcing work to contractors.
This is truly the ultimate Business-in-a-box solution.
You get white-labeled case studies, agreements, intake forms, and other marketing materials to attract more customers and increase revenue.
6) DashClicks: Comprehensive Project Management
DashClicks is one of the most popular project management software designed for digital marketing agencies, enterprises, and freelancers.
It helps organize and streamline tasks for both employees and clients and provides a central location to track digital marketing steps.
What impresses me about DashClicks is its scale. They’ve worked with over 42,500 digital marketing agencies globally (with 37% YoY growth). This has been featured in major publications. Their G2 rankings in 2025 place them at the top for agency management software.
Apart from the agency platform, DashClicks also offers white label digital marketing services, through a vast team of trained and certified professionals that acts as a strong back-end to the platform.
The platform has these standout features:
- Multifunctional: The platform offers onboarding tools, fulfillment, client dashboards, a billing center, real-time reporting, and more.
- Automated Tools: Built-in tools such as Agency Website, InstaSites, and InstaReports help you create custom-branded agency websites and generate white label reports in minutes.
- Educational Opportunities: DashClicks offers unmatched education through video blogs, podcasts (Marketers Mindset), blogs, webinars, and a support center.
7) White Label Payment Solutions
This is a category I’ve recently explored for our own business.
The payment gateway market grew 19% YoY in 2024, and 68% of resellers now bundle payment and accounting software. This created a comprehensive financial tech stack for clients.
Top solutions include:
- Akurateco: This offers comprehensive payment processing capabilities with customizable branding. Their setup is straightforward, and I’ve found their transaction-based pricing model to be competitive.
- Stripe Terminal: Recently expanded their white label options, allowing full customization of checkout experiences while maintaining their robust security infrastructure.
White Label Implementation Best Practices (Lessons From My Experience)
Over my 12 years in the industry, I’ve developed a 5-step reseller onboarding checklist that dramatically improves success rates:
- Identify market need: Research market demands and customer pain points
- Evaluate provider reputation: Check reviews, testimonials, and case studies
- Review compliance requirements: This is particularly important for accounting/crypto tools
- Clarify support responsibilities: Establish who handles Tier 1 support
- Implement branding: Ensure minimum 80% UI/UX customization allowance
When I first started reselling software, I learned that technical integration can be challenging. Always thoroughly evaluate potential compatibility issues between the white label solution and your existing technological stack before selection.
Market Insights: What’s Working in 2025
Based on my research and personal experience, the white label market has evolved significantly:
- The average reseller margin has increased from 45% in 2023 to 58-72% in 2025
- Top-performing niches include healthcare accounting (+22% adoption) and NFT ticketing (+133%)
- Data privacy enhancements have become critical as Apple and Google implement new regulations
Conclusion
Depending upon the type of business you run and the clients you have, some of these tools are worth giving a shot. White labeling is an investment with excellent ROI – I’ve seen this firsthand with ProfitBooks partners.
The fact that many of these are SaaS models gives you the flexibility of trying them out for a couple of months before deciding whether to keep them or not.
Once again, there’s no need to reinvent the wheel. Many ready solutions can simplify your work, let you skip a complicated development process, and forget about hiring a support team.
If you want to start with minimum investment, check out the white label solution offered by ProfitBooks. Our team has streamlined the process to get you up and running in days, not weeks.
Frequently Asked Questions
Q: How does white label accounting handle multi-currency?
A: Top solutions like ProfitBooks support real-time conversion across 35+ currencies with competitive exchange rates. This is essential for businesses operating internationally.
Q: What’s the implementation timeline?
A: It varies by provider. Based on my experience, it ranges from 7 days (simpler solutions) to 8 weeks (enterprise deployments with custom integrations).
Q: How do I ensure regulatory compliance?
A: Opt for providers with automated tax engine updates. ProfitBooks, for instance, handles compliance across multiple jurisdictions automatically.
Q: What profit margins can I expect as a reseller?
A: In my experience, white label software reselling typically generates 58-72% gross margins, significantly higher than custom development services.
Q: How do I choose between hosting software or using a provider’s platform?
A: It depends on your technical expertise and client needs. If you have server infrastructure and technical staff, self-hosting gives you more control. If not, partner panels like ProfitBooks offer simplicity without sacrificing customization.
Harshal Katre co-founded ProfitBooks, an online accounting software designed for small businesses. With over 12 years of experience in the SaaS industry, he’s passionate about helping fellow entrepreneurs grow their businesses through effective technology solutions.
