A Sales or a Product Demo Platform is a crucial, effective, but also, an exclusive tool. At the moment hiring a sales team is the traditional and accepted approach to closing those deals. However a product demo platform can take things up a notch.
You might have an idea that sales demo platforms are something that aids teams or companies to close more sales. However, there are many nuances to this.
The reason it’s called a product demo platform is because it helps you to demonstrate your product (or even services) to your target audience, by automating majority of the tasks!
In this article, we’ll study exactly what sales demo platforms are, and how you can leverage the right one to drive more revenue!
But first, let’s quickly see what product demonstrations are, in the first place.
A Brief on Product Demonstrations
Product demos, in a nutshell, are like mini sales presentations. They show potential customers how a product actually works, what features it has, and how it can benefit them. Imagine it as a test drive for software or a live explanation for a new gadget in action.
By implementing Customer led marketing principles, this approach becomes even more focused on the customer and driven by measurable results.
They exist to convince potential customers of a product’s value. By seeing it in action and understanding its capabilities, customers are more likely to be interested in buying it.
What Is A Product Demo Platform?
Imagine a platform that lets you showcase your amazing software, product, service, etc. to potential customers or clients, kind of like a digital showroom for your product!
This is a product demo platform. It’s also known as a demo experience platform.
Instead of clunky screen sharing or long-winded walkthroughs, you can create interactive demos that potential customers can explore themselves. Take this product demo platform for example;
(source: LevelUp Demo)
As we said, super easy to use. The software seems seamless and most platforms like LevelUp Demo, also have an interactive interface, which makes things much more convenient!
For example, let’s say you sell an accounting software like ProfitBooks. With a product demo platform, you could build a demo that walks potential customers through creating a mock website. They could play around with different features and see how easy it is to use your software.
This is way more engaging than just you talking at them, and it helps them see the value of your product firsthand.
Are Demo Platforms Important?
Want the secret to killer product demos? Product demo platforms are it! Every biz wants to showcase their stuff in the best light, yeah? That’s where these come in.
A product demo platform is super easy to use, and no tech skills are needed. Anyone can build stunning, professional demos – no sweat!
Time is money, right? These platforms save you both! Ditch waiting for designers and developers – create demos yourself in a flash.
Plus, who needs expensive outside help? Demo experience platforms slash those costs.
Basically, these platforms are business superheroes – what’s not to love? They’re a total game-changer!
How A Product Demo Platform Can Add Value To Your Business?
User-Friendly: These platforms are a breeze to use! No coding needed, just drag-and-drop tools and clear interfaces. Impress anyone, tech skills or not!
Time & Cost Savings: Cut the wait (and the bill) for outside teams! Build polished demos yourself, fast. Save both time and money with these platforms.
Increased Stability: Say goodbye to demo disasters! Built-in features and smooth connections ensure rock-solid demos. Showcase your product with total confidence.
Customization: Make your demos shine! From branding to interactive features, you have complete control to create a unique and impactful product presentation.
Why Demo Platforms Are Essential
Today, sales conversations are often happening remotely, making it tough to really grab a potential customer’s attention. This is where demo platforms become essential. Think of them as a digital closer for your sales team.
Here’s why they’re a game-changer:
- Shine a light on your product’s superpowers: Demo platforms let you showcase your software in the best possible light. You can record walkthroughs highlighting features that solve a customer’s specific pain points. Forget generic presentations – these demos are tailored and impactful.
- Always-on sales force: Imagine a never-sleeping salesperson who can give product demos 24/7. That’s the beauty of these platforms. Potential customers can explore your product at their convenience, without needing to schedule a call. This flexibility keeps leads engaged and moving through the sales funnel.
- Say goodbye to demo fatigue: Live demos are great, but they can be time-consuming to prepare and deliver, especially for repetitive features. Demo platforms let you pre-record core functionalities, freeing you up to focus on personalized touches and addressing specific questions during live interactions.
- Interactive playground: Modern demo platforms aren’t just passive presentations. They can be interactive, allowing potential customers to play around with the software themselves. This hands-on experience builds confidence and lets them see firsthand how your product can benefit them.
- Data-driven decisions: These platforms often come with analytics that track how viewers engage with your demos. This goldmine of information helps you understand what resonates and what needs tweaking. You can then refine your demos to be even more effective at converting leads into sales.
In short, demo platforms are a powerful tool to showcase your product’s value, shorten sales cycles, and close more deals. They’re a must-have for any business looking to stay ahead of the curve in today’s competitive landscape.
Top 5 Product Demo Platforms To Drive Sales
1. LevelUp Demo
LevelUp Demo Platform UI
LevelUp Demo helps product firms increase their sales potential by streamlining the demo process. Our technology enables sales teams to quickly record demo requests, evaluate prospects, schedule effective demos, and get useful insights for continual sales development.
This is an innovative product demo software solution that optimizes presales processes, empowers the whole revenue ecosystem, and fosters a customer-centric sales experience.
With LevelUp, you can:
- Create And Manage Demos
Effortlessly create and control dynamic demos with our intuitive no-code interface, ensuring seamless customization with ZERO technical expertise - Track Real-Time Sales Insights
Gain a competitive edge with real-time sales insights, empowering your team with instant data for smarter decision-making and heightened performance. - Automate Pre & Post Demo Email Reminders
Streamline your workflow and boost engagement by automating pre and post demo email reminders, enhancing follow-up processes and driving conversion rates.
2. Storylane
Storylane Product Demo Platforms UI
Storylane enables your team to create interactive product tours at a minimal cost and without any technical knowledge. What distinguishes the platform, however, is how it accomplishes this. Storylane automatically collects screenshots of your application as you navigate it, greatly simplifying the building process.
Storylane also allows interactive product demos and has built-in collaboration tools, allowing various employees and teams to collaborate on a product tour. However, the platform does have certain restrictions.
The Storylane interface is not especially clear; it does not enable live demos and does not provide analytics or speaker comments.
Pricing:
Storylane’s pricing plans start from FREE, and go up to $100/user/month and a custom quotation for enterprises.
Check their detailed pricing plans here.
3. Walnut
Walnut – Demo Platform – Interface
Walnut is the first of many product demo platforms on the list. It works by collecting your product’s front-end code, making your screenshots more dynamic than standard screenshots because you can add hyperlinks and alter the content.
Once you’ve captured your screenshots, you can use Walnut’s no-code editor to connect them, adding tooltips, steps, and callouts to walk leads through your product.
Walnut is unique among product demo patforms due to its AI capabilities. Writing all of the material for a product tour might be time-consuming, but Walnut makes it easier by providing AI tools that can help you create content for your tours.
You can get started with Walnut for free and try for yourself.
4. Navattic
Navattic Demo App Interface
Navattic is another one of the product demo platforms that works similarly to Walnut: you use a browser extension to record screengrabs of your product’s front-end code, which are then linked together using a no-code editor to produce product walkthroughs.
Navattic demos may be gated or ungated, allowing teams to acquire lead contact information or advance leads through the sales funnel before requesting an email address. Analytics allow you to assess the effectiveness of your product demos, including tour completion and deliver rates.
Price is the primary differential between Navattic and many of the other product demo platforms on this list. It’s one of the most economical product tour tools on the market.
5. Saleo
Saleo – Product Demo Platform – Dashboard
Saleo is designed for one single use case: live demo customisation. It works by activating a browser extension while viewing your existing demo environment, allowing you to tailor the data leads see in your product when demonstrating it.
Within the Saleo app, you may generate custom datasets for as many scenarios and verticals as you want. Then you activate the extension, pick the dataset you wish to show, and Saleo displays the data in your product demo platforms environment.
While demonstrating with the Saleo extension, you may update any of the data displayed without affecting the main dataset, eliminating the need for AEs and sales engineers to clean up the demo environment before a demo call.
Who Needs A Product Demo Platform?
While product demo platforms offer a valuable asset to any business with a software product, some companies benefit even more.
Here’s a breakdown of who can truly leverage the power of demos:
- SaaS (Software-as-a-Service) Businesses: Since SaaS products are delivered online, demos become a crucial part of the sales process. Interactive demos allow potential customers to experience the software firsthand, understand its functionality, and see how it integrates with their workflow.
- Businesses with Complex Products: If your software has a plethora of features or caters to a technical audience, product demos can break down complexities and showcase the true value proposition. Recordings can be tailored to specific customer segments, highlighting features relevant to their needs.
- Businesses with Remote Sales Teams: In today’s globalized market, face-to-face demos might not always be feasible. Product demo platforms allow sales teams to deliver consistent, high-quality demos regardless of location.
- Companies with Self-Serve Sales Models: Demo platforms shine in a product-led sales approach where potential customers explore the software on their own. Interactive demos provide self-service education, building trust and leading to more qualified leads for the sales team.
- Businesses Focused on Scalability: Demo platforms offer a scalable solution for sales enablement. Pre-recorded core demos free up sales reps’ time, allowing them to focus on personalized interactions and closing deals. Additionally, analytics from the platform help refine demos over time, ensuring maximum impact.
3 Things To Look For In Sales Demo Platforms
Before diving headfirst into demo tool land, take a sec to figure out your team’s demo needs.
What features are must-haves? Interactive bells and whistles for wow-factor demos? Deep customization for super-detailed experiences? Answering these questions helps pick the perfect tool.
- Think about the innumerable features! No-code editing for easy demo creation? Seamless integrations to connect your tools? Use cases specific to your industry? Collaboration features for team demos? Auto-personalization for a custom touch? Analytics to track demo performance? There’s a lot to consider!For example, if coding isn’t your jam, a no-code editor is a game-changer. Make a list of your top needs to guide your search.
- Speaking of teams, collaboration is key! Look for a platform where your marketing, sales, product, and customer service teams can all access and edit demos. Imagine everyone having the same info at the same time – powerful, right?Collaboration features are a win-win for efficiency, communication, and killer sales demos. Everyone’s on the same page, leading to smoother presentations and more closed deals.
- Finally, the budget. It’s important, but don’t let it cloud your judgment. Especially when starting out, focus on features that will benefit you in the long run, even if they cost a bit more.
Conclusion
Product Demo platforms are total game-changer!
They fix the pain points of product demos for business owners. No more tech meltdowns, wasted cash, or shaky presentations. These platforms make creating demos a breeze.
Plus, you can customize them to perfectly match your brand and target audience, boost sales enablement, skyrocket product adoption, and crush the competition!
That’s what demo experience platforms do. For business owners who want to win, it’s a no-brainer.
LevelUp Demo Platform UI
We’d recommend that if you’re a small business owner who is looking to get the best bang for your buck, LevelUp Demo should be you first product demo platform choice.
The reason we say this is because LevelUp Demo has a simple interface, affordable pricing, and doesn’t not compromise on features.
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