Trademark registration is a must for any serious business. It makes the company legitimate, trustworthy, and most importantly secure from intellectual property theft. We all have a basic understanding of the importance of trademark registration, but more often than not, most business owners aren’t aware of the process of registering a trademark for their company.…
What Is Bharat QR Code? Since the demonetization of old currency notes, the Government of India has been making a big push for digital payments. To encourage cashless transactions, it has launched Unified Payments Interface (UPI) for smartphones, and for basic and feature phones, it has introduced Unstructured Supplementary Service Data (USSD). With the help of…
Starting a new business is one of the toughest decisions you can ever make. First, you need to find a good idea, then build a plan for marketing, branding, sales, hiring, etc. Then, you need to work on the product strategy and finally, raise capital to execute your plans. Sounds like a lot of work..…
In 2023 If your businesses can’t be found online, you might not have a business at all. No matter what your product or service is, you need to have an E-commerce site. Having an e-commerce website amplifies your company’s customer experience and solidifies loyal customers. India is building a robust internet infrastructure. According to data…
Picture this: you’re shopping online, eager to make a purchase, and suddenly you have a question about the product. You fire off a message to the seller, and… no response. How frustrating! A good live chat software can solve this problem in no time! In today’s fast-paced world, customers want quick and decisive answers to…
Five Essential Traits Of Successful Startup Entrepreneurs India is slowly becoming a hub for startups and micro and small businesses. With over 40 million small and micro businesses registered in India, it’s safe to say that a lot of people dream of being successful entrepreneurs. But who are these successful entrepreneurs? Are they born with a bit…
We are no strangers to counterfeit products like POMA instead of PUMA, or such fake products, both on online platforms and in local shops. Though Imitation is the sincerest form of flattery, a company can experience a loss of revenue due to people selling counterfeits or cheap fake products under your company branding. For a small business,…
Imagine a business owner. What is the image that comes to your mind? a person in a suite running around calling the shots and making big deals, but will you think that your local mobile repair shop is a business owner or your dry-cleaning lady is a business owner? The answer is simple: these small-scale…
Recently, I was reading about an Indian IT company InfoEdge’s monthly performance report. This company is behind many popular businesses such as Naukri, 99acres, Zomato, and PolicyBazaar.com. While reading the report, I noticed an interesting point. Just take a look at some numbers for Naukri.com : This one site takes 68% traffic share in the…
Google search (or as I lovingly call it, “googling”) has become synonymous with the word “search” itself. As a business owner, the single best thing you can do is create and optimize a Google Business Profile (formerly Google My Business) for your company. I discovered this firsthand when I set up ProfitBooks’ profile years ago,…