After a decade running ProfitBooks, I’ve learned one thing about email marketing: newsletter software choices can make or break your customer relationships. Did you know newsletters generate $42 for every $1 spent? That’s right, but only when you’re using the right tools. I’ve personally tested dozens of newsletter platforms while growing our accounting software from…
Let me share something that might surprise you. Despite running ProfitBooks for over 12 years, I’ve probably spent more time testing landing page builders than most digital marketing experts. Why? Because when you’re bootstrapping a SaaS business like I did, every conversion counts. Back in 2013, I lost nearly $5,000 on Google Ads because my…
When the ProfitBooks team reached out to interview me about my dropshipping journey, I laughed and said, “You sure you have enough recording time? This story has more twists than my attempts at assembling IKEA furniture!” I’m Sarah Chen from Melbourne, Australia. Five years ago, I was sitting in my tiny apartment, staring at my…
Running an online clothing business in India presents unique challenges and opportunities, especially during seasonal sales. According to IBEF, India’s e-commerce market is projected to reach $200 billion by 2026. Seasonal events like Diwali, Durga Puja, and wedding seasons drive significant consumer spending. In fact, a RedSeer report highlights that festive sales alone contributed to…
In our free invoicing software guide, where we listed those software, that are not only feature-packed, but also free to use. Though we mentioned the pricing plans for each software, we made sure that every tool in the list at least has a free version. As our software’s friendly users in Australia are ever-growing, we…
I’ll never forget the night I sat on my office floor at 2 AM, surrounded by scattered invoices, frantically trying to match bank statements with our GST returns. It was March 2018, and I’d just made what I thought was a “smart” decision to handle ProfitBooks initial GST compliance manually. Haven’t we all been there?…
In our previous guide explaining how to accept cross-border payments in India, we briefly touched upon the topic of the best payment gateways in India that let you transact in any currency. Just like ProfitBooks lets you raise multi-currency invoices ; ) Today we’ve come up with a list of the best five international payment…
All major businesses in India face a similar issue of accepting cross-border or international payments. Especially if you’re a SaaS-based company or a digital service provider, you will look for US, UK or Europe clients. You may even use an international accounting system like ProfitBooks to raise invoices to your US-based clients in US Dollars…
If you’re reading this blog, you probably already know what affiliate marketing is. And the basics of how affiliate marketing programs work. Although I’ve explained these topics briefly at the beginning of the blog, then I’ve listed the most profitable affiliate programs of SaaS companies. But wait, it’s not just a list! We’ll dig deep…
In today’s competitive job market, attracting and retaining top talent is crucial for small and medium-sized businesses (SMBs). But for SMBs with limited HR resources, managing the recruitment process efficiently can be a challenge. This is where recruitment software comes in. Recruitment software, also known as Applicant Tracking Systems (ATS), streamlines the entire hiring process,…