Picture this: you’re shopping online, eager to make a purchase, and suddenly you have a question about the product. You fire off a message to the seller, and… no response. How frustrating! A good live chat software can solve this problem in no time! In today’s fast-paced world, customers want quick and decisive answers to…
Five Essential Traits Of Successful Startup Entrepreneurs India is slowly becoming a hub for startups and micro and small businesses. With over 40 million small and micro businesses registered in India, it’s safe to say that a lot of people dream of being successful entrepreneurs. But who are these successful entrepreneurs? Are they born with a bit…
We are no strangers to counterfeit products like POMA instead of PUMA, or such fake products, both on online platforms and in local shops. Though Imitation is the sincerest form of flattery, a company can experience a loss of revenue due to people selling counterfeits or cheap fake products under your company branding. For a small business,…
Imagine a business owner. What is the image that comes to your mind? a person in a suite running around calling the shots and making big deals, but will you think that your local mobile repair shop is a business owner or your dry-cleaning lady is a business owner? The answer is simple: these small-scale…
Recently, I was reading about an Indian IT company InfoEdge’s monthly performance report. This company is behind many popular businesses such as Naukri, 99acres, Zomato, and PolicyBazaar.com. While reading the report, I noticed an interesting point. Just take a look at some numbers for Naukri.com : This one site takes 68% traffic share in the…
Google search (or as I lovingly call it, “googling”) has become synonymous with the word “search” itself. As a business owner, the single best thing you can do is create and optimize a Google Business Profile (formerly Google My Business) for your company. I discovered this firsthand when I set up ProfitBooks’ profile years ago,…
Instagram is becoming a prominent platform for just sharing photos and videos, but also for but also for new age pop marketing. You can reach your target audience in a very efficient, simple, and eye-catching way. Many businesses struggle with marketing on Instagram as the algorithm seems to be not in their favor. In this…
LinkedIn is a very unique social media platform. Unlike other platforms, LinkedIn is exclusively used by business owners and other professionals. People use this platform exclusively to talk bout their professional journey and businesses. LinkedIn is by far the most useful platform to get potential clients, talk about your businesses, and improve your professional network.…
With over 2. 11 billion active users per month, Facebook is a social media platform that gives small businesses several ways to promote their products and services, increase customer support and boost recognition in the market. Having a presence on Facebook is a must if you want your business’s content and products to your desired…
An entrepreneur’s journey starts with an idea. But when his small business gets off the ground, capital is required to fuel the growth. Earlier, I had written about 10 funding options for startups in India. Raising venture capital is one of that options. In this article, we’ll discuss VC funding in detail. What is…