Imagine a business owner. What is the image that comes to your mind? a person in a suite running around calling the shots and making big deals, but will you think that your local mobile repair shop is a business owner or your dry-cleaning lady is a business owner? The answer is simple: these small-scale…
Recently, I was reading about an Indian IT company InfoEdge’s monthly performance report. This company is behind many popular businesses such as Naukri, 99acres, Zomato, and PolicyBazaar.com. While reading the report, I noticed an interesting point. Just take a look at some numbers for Naukri.com : This one site takes 68% traffic share in the…
Google search (or as I lovingly call it, “googling”) has become synonymous with the word “search” itself. As a business owner, the single best thing you can do is create and optimize a Google Business Profile (formerly Google My Business) for your company. I discovered this firsthand when I set up ProfitBooks’ profile years ago,…
Instagram is becoming a prominent platform for just sharing photos and videos, but also for but also for new age pop marketing. You can reach your target audience in a very efficient, simple, and eye-catching way. Many businesses struggle with marketing on Instagram as the algorithm seems to be not in their favor. In this…
LinkedIn is a very unique social media platform. Unlike other platforms, LinkedIn is exclusively used by business owners and other professionals. People use this platform exclusively to talk bout their professional journey and businesses. LinkedIn is by far the most useful platform to get potential clients, talk about your businesses, and improve your professional network.…
With over 2. 11 billion active users per month, Facebook is a social media platform that gives small businesses several ways to promote their products and services, increase customer support and boost recognition in the market. Having a presence on Facebook is a must if you want your business’s content and products to your desired…
The well-known accounting software QuickBooks Online will exit the Indian market on 30 April 2023. As the deadline approaches, the rush to migrate from QuickBooks Online to other software is at an all-time high. This migration process is creating a lot of chaos and leading to a lot of confusion. You might be thinking about migrating from Quickbooks to…
An entrepreneur’s journey starts with an idea. But when his small business gets off the ground, capital is required to fuel the growth. Earlier, I had written about 10 funding options for startups in India. Raising venture capital is one of that options. In this article, we’ll discuss VC funding in detail. What is…
The idea behind introducing Udyam Registration was to simplify the procedural format that business owners had to go through to register their business under Micro Small Medium Enterprise or MSME. Before the introduction of Udyam Registration, the procedural format for the same was quite hectic and a time-consuming bureaucratic process that used to require handling…
According to a recent study conducted in 2021 over 47% of new businesses fail during the first year of operation. Lack of funding turns out to be one of the common reasons. Money is the bloodline of any business. The long painstaking yet exciting journey from the idea to revenue-generating business needs a fuel named capital.…